Another one! A brand new project for ‘Girl on Air’ featuring the Air max 1 ‘Atmos Elephant’. The next Air Max month release is one we’ve all been waiting for for a loooong time. Ever since Nike hosted a voteback contest last year, where you could vote on your favorite air max to return this year in the month of air. The Air Max 1 ‘Atmos Elephant’ came out as the big winner!
I’ve teamed up with COPI to create this awesome editorial. I think we all know the story of the Atmos Elephant; Atmos is a Tokyo based sneaker boutique who created some of the best air max collaborations. One of these collabs was the ‘Elephant’ in 2007. No one had ever used animal prints on sneakers before so they wanted to do something different. The use of the Jade color was based on the idea of an elephant splashing in water. This air max became an instant classic!
This shoot is all about this shoes’ heritage, of course the famous Elephant print, that amazing shape and that nostalgic feel. Make sure you turn your sound on when watching the stopmotion video below! Hope you’re as excited about this one as I am!
Air Max 1 ‘Atmos Elephant’ | launching on Nike.com/sneakers on Saturday march 18th (9.00 CET)
This post is created in collaboration with Nike Sportswear | in co-creation with COPI (*insert very important title here*), Kyla Elaine (photography & stopmotion), Doru Loboka (styling) & Vincent-Paolo Corputty (sound design)