Told you this week was going to be all about Nike air Vapormax! Say hello to this latest editorial we shot with this amazing new silhouette which is launching this Sunday march 26th a.k.a Air Max Day.
I’ve teamed up with Paul Zeper to create this dreamy space like editorial. We wanted to showcase the newness, lightness and innovation of this shoe which sole consists of nothing but air. With the Flyknit upper and the air on air on air sole this is the lightest and most flexible air max to date. We’ve asked 2 awesome ex-track running champions/athletes to model this shoot and used lines to create a bit of a track running field feel but in a more futuristic way. Scroll down to see the story we created!
Only two more days before air max day! Are you picking up this pair?
And be sure to keep an eye out on my Instagram on Saturday because there might some air for you to!
Nike air Vapormax ‘Platinum’ | launching on Nike.com/sneakers this Sunday March 26th (9.00 CET)
This post is created in collaboration with Nike Sportswear | in co-creation with Paul Zeper of DeZeep (Photography/Concept), Merel Ana & Nicky Lam (models) and Michela de Simone (make-up). Concept and Styling by yours truly